OK, my post yesterday has been haunting me. Is it really OK that the splash page to The Holoscene website is this small image / island of Portland? Is it OK that they have so much negative space? Sure, it's fine. But what hit me every time I saw it was that I thought I was accidentally seeing a mobile site. That's true, and it can't be denied.
What could make it better?
They could command the space more by taking those moving flowers and placing them in some neat, intricate design, around the island of Portland. Or create a whole new design using the moving flowers element. I think that would make the site way stronger and more interesting. Perhaps that's the problem with the site-- there's too much wasted potential and not enough interest. Though way cool, it could be way better if they utilized the space and the design elements that are working... more.
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